Creator Series Podcast
Based on the feedback from the Quotient Creator Webinar Series of 2022, deliverables pivoted from long-form video webinar content to a podcast format where creators interview one another to engage in more authentic conversations and avoid tokenism. In addition, Quotient hosted in-person conversations facilitated by a moderator and two creators to showcase these important conversations, and show to brands the importance of collaborating with creators. As the designer on this project, I created all podcast related marketing collateral, as well as was in charge of editing each of the podcasts using Adobe Audition.
As Quotient was in the process of creating a podcast network- Meaningful Moments, now housed on Spotify, this needed to seamlessly fit as a sub-brand and still be identifiable to those who knew the Quotient Creator Series already. The result? A subtle brand extension and refresh, a marketing plan to gather awareness of our new product and an email/social campaign to generate leads and podcast listeners.
Website Refresh
Homepage Refresh
Podcast Webpage - houses all of the creator links, embedded podcast episodes and transcript for episode.
Static Ads
Static social posts for promoting the Creator Series podcast on Instagram
Linked in posts for the Creator Series Podcast and Creator Series IRL Events in Chicago and NYC
Motion Ads
Podcast Episodes
Sizzle Reel
Promotional video used to kickoff the Creator Series IRL events by showcasing creator content from within the network and spotlighting the capabilities provided when working with the social team.