Vicks® VapoFreeze eCommerce
The challenge was to build out eCommerce images and an online video for Walmart for Vicks® NEW! VapoFreeze Cream and Spray.
The request from P&G was to establish the NEW! VapoFreeze line as the powerfully cooling pain relief you can feel working and to ensure VapoFreeze looks like it's from Vicks, but not a cold & flu brand like VapoRub. The brand envisions becoming one of the top 2 topical pain brands. Starting with just their Key Visual, I was able to develop a cohesive strategy throughout the econtent and the online video.
E-Commerce Gallery
Mobile Optimized Image - Cream
Mobile Optimized Image - Spray
Label Facts - Cream
Label Facts - Spray
Key Visual - Cream
Key Visual - Spray
Benefit - Cream
Benefit - Spray
Instant Relief - BOTH
Relief - BOTH
Targeted Relief - Cream
Targeted Relief - Spray
Relief 2 - Cream
Application - Spray
Trusted - BOTH
OLV
Once the initial secondary creative was approved, I began to build out the content into a video format with the goal of introducing the VapoFreeze line into the market. The client requested a short video to show the key benefits of using Vapofreeze, through adding motion to the running man, highlighting the vapors and animating the targeted pain points and spray.