Transunion Vinyl & Cocktails Event
Transunion asked for help planning a customer engagement dinner to win new business and create deliverables including invites, branding, signage, and menus. This event was held at a listening room in Brooklyn, NY, consisting of a whiskey tasting with sound pairings and a seated dinner to follow. The goal was to provide a unique and prestige experience for the select guests, and win more of TransUnion’s business in the future.
Initial Concepting
First step was nailing down the event branding, by locking in the invite design. I explored with Transunion’s color palette. The team enjoyed the use of organic shapes to mimic speakers in the first concept, and the use of their primary colors, which informed the branding for the rest of the event.
Option 2
Option 3
Option 4
Menu Concepts
Round two built off our concept using organic shapes and primary brand colors to create menus, Uber vouchers, and projections at the event space. Menu Concept #1 shows a simplification of the invite imagery, while #2 stays more true to the invite. The client chose option 2 to stay more consistent throughout the event.
Menu Concept #2
Menu Option 1
Menu Option 2
Menu Option 3
Event Images
Table with menus
Menu in use
Signage and pattern projection
Tablescape
