Quotient Creator Series
Our social team was tasked with creating a space for creators to connect and share their experiences, embrace their identities and create more fulfilling partnerships. This translated to webinars led by a host from the Quotient family with featured creators within our network to have transparent conversations, share their experiences within the influencer space, with the ultimate goal of bridging the gap between brand and consumer.
Brand Development
Once the mission statement was clear, I began building a brand that exists as an extension of Quotient’s corporate identity, but embraces the playfulness of the existing Quotient Influencer instagram. The result? A use of bright colors and gradients to stay within existing brand guidelines and create a unique identity for not only the Series as a whole, but for each installment of the series.
The Outcome
Through the progression of this series, I was tasked with developing a more functional navigation to house all of the webinars and a directory of the featured creators. The result was a website comprised of total of 28 pages, with 16+ pages to spotlight the featured creators of each installment. To focus on functionality, after designing for desktop I went through and added pieces of code to enhance the user experience in mobile view since 50% of users have been viewing the site on their
cell phones.
Badge & Graphics
For each installment, we used a slight variation on the hero gradient + badge to create differentiation, yet cohesion between them.
Creator Driven Social
Using the installment-specific color theme, I created posts to spotlight the creators featured in the webinar for the installment through introductory posts, awareness posts of each month we were highlighting, and event posts to show when the event would be live.
User-Driven Promo
For the webinars, we relied on organic social, including social posts on LinkedIn and AR lens experiences on Instagram for Women’s month, using a combination of CameraIQ and Adobe Illustrator to create the graphics featured in the lens.
